Man hold clear glass with Australian money in it - Photo by Melissa Walker Horn on Unsplash

    How much does a website actually cost?

    You can‬ already guess the answer: It depends.‬
    • Technology
    • Scope of Content
    • ‭Design
    • ‭SEO & Content
    • ...

    Cost Considerations

    ‭These are the factors that determine the effort and therefore the price:‬

    The price of a website depends on many technical, content-related and procedural‬ factors and it is difficult to give a flat price.‬

    • Technology:‬‭ Which CMS should be used and are there‬‭ special functions such‬ ‭as interfaces, login areas, configurators or similar?‬
    • Scope of Content:‬‭ Does the website get by with just a few subpages, content‬ components and graphics or would you like a little more? Will multilingualism‬ be added?‬
    • Design:‬‭ Should the design follow learned standards‬‭ or are there reasons for a very unique appearance? Is there a corporate design that already specifies‬ a lot or should the brand also be reinvented in the design process?‬
    • SEO & Content: ‬‭Should the website have good visibility ‬‭on Google in the‬ ‭future or should existing rankings be maintained during a relaunch? Can‬ ‭existing content be reused and who will take care of writing and adding new‬ content?‬
    • Accessibility:‬‭ The Disability Discrimination Act 1992 (DDA) requires that Australians with disabilities have equal access to goods, services, and information. The Australian Human Rights Commission recommends conformance with the Web Content Accessibility Guidelines (WCAG) as the practical standard for meeting these obligations online.
    • Concept & Briefing: ‬‭Is there already a clear concept‬‭ and briefing or do many‬ technical, content and design specifications still have to be worked out?‬
    • Stakeholder Management:‬‭ We underestimated this for ‬‭years. How many‬ people are involved in the project and who wants to have a say? How many‬ different departments in the company need to be involved (e.g. Marketing,‬ Sales, HR and management)? Is there a fixed contact person on the‬ customer's side who can make decisions independently?‬

    ‭These are the essential factors that determine the price of a website and the‬ resulting scope is really large.‬ Implementation of really small websites for limited purposes for only $5,000 - $10,000 (AUD)‬ ‭are possible, larger relaunches will most likely require a significantly more.‬


    How much does a website actually cost? | Troppo Tech